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Naturalistic neuroimaging

Naturalistic neuroimaging refers to neuroimaging studies that use ecologically valid, dynamic and often multimodal stimuli or interactions (e.g., movies, stories, real social exchanges, continuous visual searching) during brain recording (fMRI, EEG, MEG, etc.) to study brain activity as it unfolds in real-life–like conditions rather than through brief, highly controlled trial-based tasks. It aims to capture richer temporal dynamics, social and perceptual processing, and between-subject similarities (e.g., inter-subject correlations), and is used to improve ecological validity and discover network-level or event-driven brain responses relevant to cognition and clinical conditions.

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